Domaine Flo Busch Vineyard with rows of grapevines under a clear blue sky

Direct from the winemaker.
No middleman in between.
More reaches the people who grow it.

  • Buy direct — no importers, no distributors

  • Packed by the winemaker, shipped straight to your door

  • More of what you pay funds healthier soil and better-kept vines.

Co-Owned by Winemakers. Built for Change.

Buy direct
A group of people harvesting dark grapes into large black buckets in a vineyard, with rolling green hills and blue sky in the background.

Every bottle keeps a small winemaker in business — and you'll know exactly whose.

Europe has lost 226,000 small vineyards in five years, squeezed out by middlemen who never touch a vine. Vivan exists so independent winemakers can sell direct to people who actually care how their wine was made.

When you buy from us, you're not just getting a bottle — you're keeping a real family's vineyard alive, and you'll know their name.

🍷 More of your money reaches the person who grew it

🌱 You're funding organic and biodynamic farming, vineyard by vineyard

🌍 You become part of the reason Europe's small winemakers survive

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"It's a not-for-profit cooperative where you buy directly from the winemakers — it takes away the middleman, so more of what you pay goes straight to them."

⭐⭐⭐⭐ Rebecca

— Owner, Pour (Ruddington, Nottingham)

Gets sent free wine samples for her bar. Bought this one anyway.